Give your loved one (or yourself) a Formula 1-inspired luxury watch this year


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As the year hurtles toward its grand finale, consider gifting your loved ones (or treating yourself) the epitome of precision and style — a Formula 1-inspired luxury watch. Just as the world’s fastest racing cars push the boundaries of speed, these timepieces mirror the essence of high-performance engineering and cutting-edge design. From the wrists of F1 drivers to collaborations with iconic racing sponsors, we’ve curated a selection of timekeeping marvels that seamlessly blend the worlds of motorsport and horology (that’s the art of watchmaking, my friends).

The sponsors

Watch sponsorships for Formula 1 teams isn’t a new thing; Jack Heuer developed sponsorships going back into the 1960s. Today, nearly every team has a timepiece sponsorship:

  • Red Bull Racing – Tag Heuer
  • Mercedes – IWC
  • Ferrari – Richard Mille
  • McLaren – Richard Mille
  • Aston Martin – Girard-Perregaux
  • Alpine – Bell & Ross
  • Williams – Bremont
  • AlphaTauri – Previously Casio Edifice
  • Alfa Romeo – Rebellion
  • Haas – Previously Cyrus Geneve

Rolex is also a sponsor of F1, though of the organization in general, not of any particular team.

The Tag Heuer Formula 1 X Red Bull Racing Special Edition Chronograph boasts a vibrant blue dial and a dynamic Red Bull Racing theme. This quartz watch combines precision timekeeping with a sporty design.


This TAG Heuer Formula 1 Special Edition emphasizes the partnership with Red Bull Racing through its distinctive blue dial and matching rubber strap. The chronograph function adds functionality to its racing-inspired design, making it a stylish choice for motorsports enthusiasts.


Found on the wrist of Max Verstappen, the Rolex Daytona 116518 is an opulent timepiece, known for its 18k gold construction and iconic panda dial. With automatic movement and a 40mm case, this watch represents luxury and timeless style, appealing to collectors and those with a penchant for high-end craftsmanship.


The IWC Pilot’s Watch Chronograph “Mercedes-AMG Petronas Formula One Team” Edition pays homage to the racing team with a specialized design. This timepiece combines aviation-inspired aesthetics with the precision of a chronograph, making it a sophisticated choice for Formula One enthusiasts.


The Richard Mille RM UP-01 Ferrari, priced at $1,880,000, is a testament to luxury and engineering excellence. This extravagant timepiece combines the iconic Richard Mille design with a collaboration with Ferrari, showcasing a fusion of haute horlogerie and automotive prowess. Also, for the price of this watch you can buy yourself multiple Ferraris, so choose wisely.


The Richard Mille McLaren F1 RM 50-03 is a high-performance luxury watch priced at $1,650,000. Known for its lightweight construction and advanced materials, this timepiece reflects the technological innovation synonymous with both the Richard Mille brand and the McLaren F1 racing team. Much like the Ferrari listed above, this watch is more expensive than many of the vehicles that wear a McLaren badge. My guess is, if you are reading this sentence, you can’t afford it. Dare to dream.


The Girard-Perregaux Laureato 42mm Aston Martin Edition, embodies elegance and motorsport aesthetics. With a design inspired by the collaboration with Aston Martin, this watch features a distinctive octagonal bezel and a sophisticated blend of materials, making it a refined choice for watch and F1 enthusiasts alike.


The Bell & Ross BR 03-92 Ceramic Alpine Edition showcases a sleek and modern design inspired by Alpine racing. With a ceramic case and a bold color scheme, this timepiece combines functionality and style, making it a distinctive choice for those with a passion for racing.


The Bremont x Williams Collection offers a range of watches starting at $6,595, celebrating the partnership between Bremont and the Williams Formula One team. Known for its aviation-inspired design and precision, this collection appeals to individuals who appreciate the heritage of both watchmaking and Formula One racing.


The cheapest watch on this list by far, the Casio Edifice Alpha Tauri Limited Edition, priced at $209, combines affordability with a racing-inspired design. With a focus on functionality and a limited production run, this watch offers a budget-friendly option for fans of the Alpha Tauri Formula One team.


The Rebellion Re-Volt Zhou Guanyu C43 is a watch that embodies the spirit of racing, associated with the Chinese Formula One driver Zhou Guanyu. This timepiece reflects precision and performance, catering to fans who appreciate both motorsports and horological craftsmanship.


Priced at $74,880, the Rebellion Re-Volt Valtteri Bottas C43 pays tribute to Finnish Formula One driver Valtteri Bottas. With a luxurious price tag, this watch is likely to feature advanced materials and exclusive design elements, appealing to collectors and enthusiasts alike.


The Cyrus Geneve Monaco GP is a timepiece that captures the essence of the Monaco Grand Prix. With a design inspired by the iconic racing event, this watch combines Swiss craftsmanship with motorsport aesthetics, offering a stylish and distinctive choice for watch enthusiasts.

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